You Need a ‘Why’!


“People don’t buy what you do, they buy why you do it.” —Simon Sinek

By Elizabeth Stincelli, DM


Why ‘Why’?

Whether you realize it or not, your success is driven by your passion. Success isn’t about money, who you know, or where you come from; it stems from a fire burning deep in your soul. Success comes from knowing ‘why’ you do what you do and then being loyal to that ‘why’ in your words and actions. A strong ‘why’ spurs you to action, engages your employees, and commands greater loyalty from customers. Your ‘why’ is the spark that differentiates you from the crowd. If you need more reasons why you need to know your ‘why’, here are a few to get you started.


John F. Kennedy said, “Efforts and courage are not enough without purpose and direction.” Your ‘why’ provides the purpose and direction that gives not only you, but the people you work with something to believe in for the long-run. It appeals to others on an emotional level and makes work feel less like work and more like purpose. When you demonstrate your ‘why’ you show the world that you stand for something. It boosts people’s confidence in you when they know that your ‘why’ is guiding your decisions and actions.


Les Brown believes, “Life takes on meaning when you become motivated, set goals, and charge after them in an unstoppable manner.”  We all want to know that our work has meaning; that we are part of something bigger than ourselves. A powerful ‘why’ lets you know you are making a difference. Meaning spurs people to put forth their best efforts in pursuit of a collective project and proves that our efforts have value to a greater cause. Knowing and adhering to your ‘why’ infuses everything you do with meaning.


Whether you agree with Paul Ryan’s politics or not, he hit the nail on the head when he said, “Every successful individual knows that his or her achievement depends on a community of persons working together.” Community gives people a sense of belonging. Your ‘why’ has the potential to bring about a sense of community that can drive results by motivating and inspiring others to act in the best interest of the whole. When your ‘why’ is visible through your words and actions you will attract a community of like-minded individuals who will support your efforts and celebrate your successes.

Discover Your ‘Why’

William Barclay told us, “There are two great days in a person’s life – the day we are born and the day we discover why.” Your ‘why’ not only impacts you on an individual level, but your employees, your organization, your community, and your overall success. Let your passion drive you. Infuse your actions with a meaning that will make you stand out from the crowd. Discover your ‘why’ and you will attract a community of supporters that will spur you on to success.



© 2015 Elizabeth Stincelli


Elizabeth Stincelli is passionate about recognizing and inspiring the leader in each of us. She is the CEO of Stincelli Advisors where she focuses on helping organizations engage employees and improve organizational culture. Elizabeth holds a Doctor of Management degree with an emphasis on organizational leadership.

Learn more about Elizabeth by visiting her website, and connect with her on Twitter @infinitestin, Google+, and LinkedIn. You can contact her by email at